The real estate market in the Lugano area continues to attract both local buyers and foreign investors, thanks to the high quality of life, excellent services, and unique natural surroundings. However, selling a property in the Lugano region requires preparation, up-to-date knowledge, and a solid strategy.

In this article, we provide a useful overview to help you successfully manage your sale — with the experience and professional support of GPM Global Property Management.

Real Estate Market Trends in Lugano

In recent years, the real estate market in Lugano has remained resilient, with stable demand, particularly for centrally located apartments and standalone homes in the hillside areas. However, market dynamics vary depending on factors such as location, property type, and overall condition.

Current trends include:

• Growing interest in homes with outdoor spaces like gardens or terraces

• Stable value for high-quality properties in prime locations

• Slight downward pressure on prices for older apartments or those in less central areas

GPM Global Property Management constantly monitors the evolution of the local market to provide realistic valuations and tailored sales strategies to its clients.

Property Valuation

The valuation phase is crucial. A correct price, based on market analysis and real comparisons, helps attract the right potential buyers and avoid long stays on the market.

With GPM, you benefit from a professional valuation service that helps you avoid “burning” your property by setting an unrealistic price. Instead, we provide an objective estimate that considers:

• Location and view

• Property condition

• Usable surface area and amenities (garden, balconies, garage)

• Urban planning compliance

Beware of Unrealistic Promises

In real estate, it’s easy to be lured by agents who propose inflated prices just to secure a sales mandate. However, an overpriced listing can seriously hinder the sale of your property.

Here’s why it’s important to be cautious:

• Overpriced properties stay on the market too long

• The longer it remains listed, the more buyer interest decreases

• The property risks becoming “burnt,” often requiring a significant price drop to attract offers

Some agents use properties with unrealistic prices as “showcase listings” to attract clients, without a genuine intent to promote your property effectively. The result? Your property loses visibility and value.

At GPM Global Property Management, we focus on transparency and objective analysis. We provide realistic valuations backed by data and market comparisons to ensure a smooth, effective sale — without unnecessary delays.

Required Documentation

To sell a property in Switzerland, it’s essential to have certain documents ready and in order, including:

• Updated land registry extract

• Preferably scaled floor plans

• RASI (Energy Certificate)

• Proof of ownership

• Condominium regulations (if applicable)

Having all documents prepared from the beginning simplifies negotiations and shortens the sales timeline.

GPM assists with the collection, verification, and management of all necessary documentation, ensuring a smooth and compliant transaction.

Marketing and Visibility

Presentation is everything: today, an online listing is often the first point of contact with potential buyers. Effective marketing is key to attracting serious interest.

With GPM, your property is showcased using a comprehensive real estate marketing strategy, including:

• Professional photography taken on sunny days

• Preparation of the home with tidy, staged spaces — enhanced with small details such as flowers, a set dining table, or a styled garden

• Transparent, detailed descriptions

• Listings on leading Swiss and international real estate platforms

• Targeted promotion via social media

• Monthly newsletters reaching over 11,000 contacts in our real estate portfolio

• Advertising through additional channels: GPM also uses video displays in the city center and at Fidinam SA headquarters, as well as LED panel displays in Via Giacometti showcasing available properties

Our combined offline/online approach maximizes visibility and reduces sales time.

Full Sales Management

Selling a home is more than just marketing — it requires legal, technical, and negotiation expertise. GPM supports you at every step of the process:

• Buyer screening

• Organizing property viewings

• Managing negotiations

• Drafting offers and assisting through to the notarial deed

With a local, multilingual team, we ensure tailored and discreet support designed to achieve the best result with peace of mind.

Why Choose GPM Global Property Management

GPM Global Property Management SA, part of the Fidinam Group, has over 60 years of experience in the real estate sector. This long-standing tradition translates into a personalized and flexible approach, tailored to each client’s specific needs.

Our real estate services include:

• Accurate property valuations: Based on thorough market analysis and the specific characteristics of each property

• Professional brokerage: From sourcing qualified buyers to managing negotiations and completing legal and tax formalities

• Extensive network: As part of the Fidinam Group, GPM benefits from a wide network of national and international contacts

• Comprehensive consulting: GPM also provides property management, facility services, and real estate development support — ensuring full 360° property expertise

Choosing GPM means relying on a solid, skilled, and results-driven partner, ready to guide you professionally through every phase of your property sale in the Lugano region.

Do You Have a Property to Sell in the Lugano Area?

Contact us today for a consultation and discover how we can help you enhance the value of your property.

+41 (0)91 973 14 02